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Marketing research cases studies - Market Research Case Studies B2B International

2003, A case study of green supply chain management at advanced micro devices, Greening the Supply Chain, Sarki, J. Helping a non-profit foundation establish accountability in its communication. Decision Analyst s proprietary CopyCheck system ultimately helped the client develop the top three concepts into a campaign. Once the new product and service concepts were developed, Decision Analyst then used quantitative research combined with advanced analytics to identify the new concepts with the best potential for success. Our client, a provider, wanted to know how best to communicate with their customers about the Affordable Care Act and what messages they need to use.


Category Beauty Products Manufacturer Methods In-Person Focus Groups, Qualitative Research, Remote Desktop Viewing, Screen Sharing, Time-Extended Online In-Depth Interviews, Virtual Ethnography Summary A large global manufacturer and marketer of beauty products wanted to understand beauty shoppers motivations, perceptions, and usage of various stores and websites. Compounding this difficulty is that the goals of From the May 1976 Issue In battles for emerging markets, big multinationals don t hold all the advantages.

They asked them to talk about their first jobs in the business, what they love about the work and to share some words of advice for this year s intake of graduates. This is more than a marketing aid, it s a powerful tool for competitive strategy. pdf wp-content uploads 2014 04 We are delighted with the RNAi animation and the high visibility to the research and academic communities that it has given us. We ve been delighted with the results that the rich-media banner has provided for us. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.

Circle gave us a completely fresh perspective which led to a significant repositioning of our business. Thanks to the research conducted by Decision Analyst, the manufacturer was able to determine which display option would appeal to both the children and parents as well as maximize sales.

Edition 7 This case study concentrates on analysing how BBC Radio 2 s remarkable turnround in fortunes was achieved. Today, more and more top software companies are marketing not just products, but broader solutions as well. Narus In this article, authors James Anderson, professor at the Kellogg Graduate School, Northwestern University, and James Narus, associate professor at the. They approached Juniper to assist them in this project.


The custom index-scoring system identified viable options that resonated with the largest audiences. Category Hospitality Methods Qualitative Research, Ideation, Quantitative Research, New Product Concept Development Refinement, Advanced Analytics, MaxDiff Latent Class Choice Model Summary A major hotel chain was interested in developing relevant and actionable new products and services designed to target the business traveler, and to project potential market appeal for each concept. Category Technology Products and Services Methods Advanced Analytics, Choice Modeling Summary A supplier of high-end technology products and services wanted to expand to broader group of customers.


01 10 2017 Advertise your financial services business in the BDJ Focus on Financial Services and get connected with 18,000 UK dental professionals!

If we do 50 percent of the functions that these other companies do, but they re the ones customers really want, that s fine. Edition 11 This case study helps students understand how companies grow by creating new markets and products. Edition 7 The study focuses on the development of a retail strategy based on identifying different customer needs and on devising ways of meeting these different needs. Edition 1 This case study focuses on a particular sector of the ice cream market- impulse ice cream- and outlines some of the challenges Mars has faced in entering this market.

Edition 8 This case study looks at an important part of market research. With adult coloring and creative expression fueling U.


Alternative model types included decision tree, linear regression, and Random Forest.

Edition 9 As a result of carefully reading the Case Study, students should be able toexplain the difference between a product-led and a customer-led approach to business, explain the importance of ongoing market research for identifying customer requirements and thereby enabling an organisation to deliver consumer focused benefits, give examples of ways in which Abbey has simplified its communications with customers. Edition 6 This case study looks at the Kellogg s brands and considers both the branding of the corporate image and the individual products. The article makes prescriptions for case study research design and execution. The profile of the company includes all the details of the company including analysis of business and corporate level strategy. The company wanted to determine the best product name and to identify a compelling positioning statement to use in marketing the product. We are delighted with the RNAi animation and the high visibility to the research and academic communities that it has given us.


It helps in maximizing the dissemination and impact of research by making it available to all readers worldwide.

June 10, 2011 The new Senior Vice President of Marketing for The Fashion Channel TFC, a cable television network dedicated to programming June 01, 2007 The HBR Tool for Market Sizing will help you turn your own market data into a compelling business case for your next great idea. Edition 8 This case study examines how Portakabin has developed new products in response to growth in its existing markets. The animation is visually stunning- the scientific content and download numbers speak for themselves.

But pair it with a toasted sandwich, pile it high on a juicy burger, deep fry it, or dress it up as a market vegetable appetizer and it becomes a killer sidekick. Objective BP was looking to recruit top talent in geology, geophysics, and engineering. Category Children s Toys Methods Package Testing, Virtual Shopping, Advanced Analytics, Quantitative Research, Shopper Insights Summary Recently a major toy manufacturer was challenged by its management team to grow sales of its top brand. com uses the product life cycle to ensure its product portfolio continues to meet the needs of its customers and provide up-to-date fashions in the fast-moving online retail industry.

Edition 8 This case study illustrates the benefits of the Connexions Card to 16-19 year olds.

Edition 6 This case study shows how Bank of Scotland was looking to grow and strengthen its market position in England with an affinity credit card. Boston Healthcare worked with the company to test and obtain market input on several iterations of a risk management program.


R D was making great strides on a new and innovative package design that would not only make the product more fun and convenient, but would also generate a significant splash in the market. pdf wp-content uploads 2014 03


Circle gave us a completely fresh perspective which led to a significant repositioning of our business.


To obtain this level of detail, Decision Analyst recommended that diary research be conducted in-the-moment.

The client wanted to be more analytical in its concept testing and turned to NPD for help. Within one month, Denplan increased user engagement by 100 when compared to the standard banner format.


0-focused Web site redesign that set the foundation for an ongoing social media campaign. Finally, a framework is provided for constructing a thesis, emphasizing the key methodology chapter. It has to be clear that the data, opinions, and statements appearing in the articles are the sole responsibility of the author s.


DO NOT design your figures using Microsoft word in bits and pieces.

to conduct market research testing on distracted and impaired driving television advertisements among Saskatchewan residents.


February 15, 2011 Andrea Torres, director of new product development at a high-end chocolate confectionery company, leads her team through a carefully sequenced program. Subjects Covered Advertising, Advertising media, Internet marketing, Brand management, Browsers, Internet, Web-enabled application, Websites, Web-based technologies, Marketing campaigns. Partnering with Medium Blue Search Engine Marketing, it focused on upping its search engine exposure. Millennials had become increasingly negative towards marketing fed up of being disturbed, intruded and, frankly, bored.


So if you re a manufacturer and your products live in the center aisles of the grocery store, we re willing to bet you ve.

Market Research Case Studies Canada Success Stories Below is a list of case studies detailing some of Insightrix s experiences, from innovation in qualitative and quantitative research to advanced analytics and predictive analytics. Marketing planning in business Edition 15 This case study shows how Portakabin uses marketing to identify and anticipate customer needs and then meet them. August 09, 2016 Sponsor Content from Google Analytics 360 Suite. The comprehensive qualitative survey conducted online establishes current and future substitution, the drivers of influence and importance in copper substitution and copper substitution policy. Webcasts featuring government and industry experts with only an indirect connection to Softrax apparent formed the. But the manufacturer faced a conundrum it had a low share in its category and was losing volume by double digits.


Challenge Solution Startup gain attention in crowded market.

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